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Privacy Policy for Cumberland Vitality

Last Updated: June 27, 2025

Cumberland Vitality (“we,” “us,” or “our”) operates the website www.cumberlandvitality.com (the “Website”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our Website, engage with our health coaching or therapy services, or interact with us electronically. By using our Website or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

  • Personal Information: Information that can identify you, such as your name, email address, phone number, mailing address, date of birth, or payment details, when you contact us, book services, or register for an account.

  • Health Information: For therapy and health coaching services, we may collect sensitive health data, including medical history, mental health information, or biometric data, with your explicit consent, as required to provide personalized services.

  • Usage Data: Information about how you interact with our Website, such as IP address, browser type, pages visited, and time spent on the site, collected via cookies or analytics tools.

  • Device-Synced Data: If you choose to sync fitness devices or apps (e.g., Fitbit, Google Fit) with our services, we may collect activity data, such as steps or exercise logs, with your permission.

  • Communication Data: Information you provide when contacting us via email, forms, or social media, including inquiries or feedback.

2. How We Use Your Information

We use your information to:

  • Provide and personalize health coaching and therapy services.

  • Schedule appointments and process payments.

  • Communicate with you about our services, promotions, or updates.

  • Improve our Website and services through analytics.

  • Comply with legal obligations, such as maintaining records for therapy services under HIPAA (if applicable).

  • Respond to your inquiries or provide customer support.

3. How We Share Your Information

We may share your information with:

  • Service Providers: Third parties (e.g., payment processors, scheduling platforms, or analytics providers) who assist us in operating our Website and services. These providers are contractually obligated to protect your data.

  • Legal Compliance: When required by law, such as in response to a court order or to comply with health regulations (e.g., HIPAA).

  • Business Partners: With your consent, we may share data with partners offering complementary services (e.g., wellness programs).

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.

We do not sell your personal information to third parties.

4. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request updates to inaccurate or incomplete information.

  • Deletion: Request deletion of your personal information, subject to legal retention requirements (e.g., therapy records).

  • Opt-Out: Opt out of marketing communications or revoke consent for data processing (note that this may limit your ability to use certain services).

To exercise these rights, contact us at info@cumberlandvitality.com

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including encryption, secure servers, and access controls. For therapy services, we comply with HIPAA standards to safeguard protected health information (PHI). However, no online transmission is completely secure, and you share information at your own risk.

6. Cookies and Tracking

Our Website uses cookies to enhance user experience and analyze site performance. You can manage cookie preferences through your browser settings. For details, see our [Cookie Policy, if applicable].

7. Third-Party Links

Our Website may contain links to third-party websites or services (e.g., booking platforms). We are not responsible for their privacy practices. Review their policies before sharing information.

8. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such data, contact us immediately.

9. Compliance with Laws

We comply with applicable data protection laws, including:

  • HIPAA: For therapy services, we protect your health information as required by the Health Insurance Portability and Accountability Act.

  • GDPR: If you are in the European Union, we adhere to the General Data Protection Regulation for data processing.

  • CCPA: If you are a California resident, you have rights under the California Consumer Privacy Act.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date. Your continued use of the Website or services constitutes consent to the updated policy.

11. Contact Us

For questions or concerns about this Privacy Policy, contact us at:

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